A shopping center is a place of marketing everywhere, and every view you see is a need to convert popularity into sales. LHJ Share with you today, Beijing Huairou Wanda Plaza lighting project, a very well-known how to do marketing shopping mall, it uses internal space lighting to mark the customer came in and have a kind of enlightened feeling, to stimulate customers in the store shopping, leisure, and desire.

Beijing Huairou Wanda Plaza opened on 29th, Dec, which is the first commercial complex with shopping, leisure, entertainment, catering and office.

LTECH, as an intelligent lighting leader, has applied its products all over the world, for famous landmarks, theme parks, star hotels, office buildings, and senior shopping malls. A number of large Chinese lighting projects provide a number of products and solutions. In Beijing, Huairou Wanda Plaza provides comprehensive lighting solutions, and the LTECH Beijing office colleagues provide a field to help customers with considerate service. According to the user, for project matching LTSA512 DMX programmable master, DMX decoder, and other products, the scene produces beautiful lighting effects, making customers very satisfied.

Entered Beijing Huairou Wanda Plaza, the first thing that came to mind is the atrium, as the focal point of the shopping center, with good lighting besides the line of sight guidance, rest, shows the virtual function, such as performance, which is also an important part of space index, enabling shoppers to know their position in space.

Beijing Huirou Wanda square, instead of dull market space lighting, according to the dynamic walking of the lift line, realizes a corridor through LED RGB color changing light with a variety of lighting effect changes, also with a hidden lamp chamfer draws an outline of the atrium, adding visual pleasure for customers.

At the top of atrium, “dragon” shaped auxiliary lighting area is created to create a rich and vivid atrium space, which can be applied to demand of different festive dynamic lighting effects. In order to create more commercial value, shopping mall can satisfy people’s visual enjoyment while enhancing recognition degree of shopping mall.

In this project, Beijing Huairou Wanda Plaza applies LTECH LTSA512 DMX programmable master control and DMX decoder for lighting control. DMX decoder can realize multi-area light and centralized control, low brightness, and no strobe lighting effect to meet the lighting needs of key lighting or local lighting. In addition, through the powerful computer programming software, the user can realize an arbitrary, cool, or romantic tone light effect. Make a lamplight-rich space level at the same time, which can also play a division space area, highlighting the space key display effect.

THE LTECH RDM/DMX constant pressure decoder is added to the standard RDM remote device management protocol, supporting DMX 512 signal two-way communication, which can realize remote reading/writing DMX address and other management functions. Provide XLR-3, RJ45, green terminal three DMX signal interface selection, can control monochrome, double color, RGB, RGBW LED lamps. 0-100% dimming and variety effects bring a healthy and comfortable shopping environment to customers.

Light gives a building spirit, and light gives the environment a different atmosphere. LTECH is committed to providing first-class products and best solutions, and LTECH is committed to creating the most personalized lighting environment for each project and helping customers to improve their project value.